Iconic Dentistry
According to our open methodology, this clinic scored 65/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #14 of 33 ranked clinics · Last checked: 10 September 2026
Positions by Rating Profile
- Overall Transparency & Trust#1465/100
- Best for Expats#1461/100
- Best for Dental Implants#1557.5/100
- Best for Emergency Dental Care#1362/100
- Best Price Transparency#1344.9/100
- Best English-speaking Clinics#1465.5/100
- Best for Families / Children#1266.1/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented Own site's dedicated Sleep Dentistry page markets IV sedation as feeling like a "dream-like state" but explicitly states the patient "will continue to breathe naturally and respond if needed" - i.e. conscious/responsive sedation, not the methodology's asleep-and-unaware bar. [s6]
Summary
General and cosmetic practice in South Perth offering veneers, Invisalign/clear aligners, CAD/CAM same-day crowns, implants, children's and emergency dentistry, plus IV-sedation "Sleep Dentistry". Principal dentist Dr Michael Chan is named with two cited cosmetic-dentistry award mentions. Recognised as a Department of Veterans' Affairs dental provider.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 18.5 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Principal Dr Michael Chan named (with 2 cosmetic-dentistry award mentions); no other dentists named on the pages reviewed. [s1] | 3/3 |
| ✓ | Dentist specializations listed Cosmetic dentistry focus and award history documented for the principal. [s1] | 2/2 |
| ✓ | Real clinic photos Homepage opened in the browser on 2026-09-10: the "Awards and features" band reproduces three magazine tearsheets that show the practice's own team in the practice's own rooms, alongside a television segment still. Recognisable premises and staff, not stock photography. [s1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] [s2] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] [s2] [s3] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Fees & Payments page describes accepted payment methods, HICAPS and DVA/health-fund claiming, but publishes no price figures. [s2] | 0/3 |
| ✗ | Cleaning price listed [s2] | 0/2 |
| ✗ | Filling price listed [s2] | 0/2 |
| ✗ | Crown price listed [s2] | 0/2 |
| ✗ | Implant price listed [s2] | 0/2 |
| ✗ | Consultation price listed [s2] | 0/2 |
| ✗ | X-ray / imaging price listed [s2] | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) Read live from the clinic's Google Maps place page 2026-09-10 (automated two-step place read, name/address/phone cross-checked against the clinic's own site). Star histogram read from the same place page: 1*=5, 2*=0, 3*=2, 4*=11, 5*=433 — sums to 451, which reconciles with the header count, and its weighted mean reproduces the displayed rating. [gp] | 6/6 |
| ◐ | Google review volume Header count on the Google Maps place page, 2026-09-10. [gp] | 2.5/3 |
| ✓ | Review recency Newest Google review is dated 2026-09-25 (listing read 2026-09-25). [iconic-dentistry-gbp-2026-09-25] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies on the Google listing: 2 of the 7 reviews from the last 12 months that were read carry one, the latest reply dated 2026-04-27 (read 2026-10-02). [iconic-dentistry-r6rep] | 2/2 |
| ✓ | No recurring complaints Of 455 Google reviews, 5 are one- or two-star (1.1 %); the lowest-rated read (2019-2026) raise different matters (a molar that could not be extracted and appointments cancelled two hours ahead; three one-star reviews carry no text), so no complaint recurs (read 2026-10-02). [iconic-dentistry-r6rep] | 2/2 |
| ✓ | No suspicious review patterns No five-star cluster and no repeated wording in the 10 Google reviews read (2019-09-15 to 2026-09-25); 10 are from accounts with other reviews of their own (read 2026-10-02). [iconic-dentistry-r6rep] | 2/2 |
| ✓ | Active Facebook presence Confirmed in the verification pass: the clinic's own site footer links facebook.com/IconicDentistry (URL recovered from the page source; the initial data collection could see the label but not the href). [s1] [s2] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for "Iconic Dentistry Perth" and "Iconic"; the clinic's site does not link to TripAdvisor (checked 2026-10-02 and 2026-10-05). [iconic-dentistry-tripadvisor] [iconic-dentistry-tripadvisor-2] | 0/0.5 |
| ✗ | Other review platforms No reviewed profile on WhatClinic, Word of Mouth, RateMDs, Dental Departures or Trustpilot; its HealthEngine page shows no rating of its own (checked 2026-10-01). [iconic-dentistry-platforms] [iconic-dentistry-platforms-2] [iconic-dentistry-platforms-3] [iconic-dentistry-platforms-4] [iconic-dentistry-platforms-5] | 0/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Australia", "English speaking dentist Australia", "dental implants Australia", "emergency dentist Australia", "Australia dental clinic for expats".
| ✓ | Mentioned for: best dentist Australia Own domain ranked #2 of 10. [sq1] | 1/1 |
| ✗ | Mentioned for: English speaking dentist Australia [sq2] | 0/1 |
| ✗ | Mentioned for: dental implants Australia [sq3] | 0/1 |
| ✗ | Mentioned for: emergency dentist Australia [sq4] | 0/1 |
| ✗ | Mentioned for: Australia dental clinic for expats [sq5] | 0/1 |
| ✓ | Structured data on website [s1] | 1.5/1.5 |
| ✓ | Google indexing quality [sq1] | 2/2 |
| ✓ | Dedicated service pages [s1] [s2] [s6] | 1.5/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1Gorgeous Smiles Dentistry25.1 of 100View report →
- #2Pure Dentistry30.2 of 100View report →
- #3Dental on Flinders3.9 of 100View report →
Measured by Ansmeter, 7 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: Pre-visit consultation possible
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.iconicdentistry.com.au/ |
|---|---|
| Phone | (08) 9474 3947 |
| http://www.facebook.com/IconicDentistry | |
| Google Maps | Map listing |
| Address | Shop 3, 298 Mill Point Road, South Perth WA 6151, Australia |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.iconicdentistry.com.au/ | Services, named principal dentist and award mentions, DVA provider status. | 2026-09-10 |
| s2 | https://www.iconicdentistry.com.au/fees-payments/ | Address, phone, email, full weekly opening hours, payment methods, Facebook/Instagram footer links (URLs not captured). | 2026-09-10 |
| s3 | https://www.google.com/maps/place/Iconic+Dentistry,+298+Mill+Point+… | Google Business profile: name and address cross-checked against own site (automated Maps query, 2026-09-10); serves healthengine.com.au and hotdoc.com.au links. | 2026-09-10 |
| s6 | https://www.iconicdentistry.com.au/sleep-dentistry/ | Own site's description of Sleep Dentistry / IV sedation, including "will continue to breathe naturally and respond if needed". | 2026-09-10 |
| sq1 | search:best dentist Perth | AI/search visibility scout 2026-09-10: ranked #2 of 10. | 2026-09-10 |
| sq2 | search:English speaking dentist Perth | AI/search visibility scout 2026-09-10: not present in top 10. | 2026-09-10 |
| sq3 | search:dental implants Perth | AI/search visibility scout 2026-09-10: not present in top 10. | 2026-09-10 |
| sq4 | search:emergency dentist Perth | AI/search visibility scout 2026-09-10: not present in top 10. | 2026-09-10 |
| sq5 | search:Perth dental clinic for expats | AI/search visibility scout 2026-09-10: not present in top 10. | 2026-09-10 |
| gp | https://www.google.com/maps?cid=9933554505983158071&hl=en | Google Maps place page (automated read 2026-09-10): rating 4.9, 451 reviews, star histogram — name, address and phone matched the clinic's own site. | 2026-09-10 |
| ahpra | https://www.ahpra.gov.au/Registration/Registers-of-Practitioners.aspx | Ahpra / Dental Board of Australia public Register of Practitioners, searched in the browser on 2026-09-10 (no per-practitioner permalink exists; the query and its result are transcribed in each doctor entry). | 2026-09-10 |
| iconic-dentistry-gbp-2026-09-25 | https://www.google.com/maps?cid=9933554505983158071&hl=en | Google listing read on 2026-09-25: rating 4.9 from 455 reviews; star histogram 1★ 5 / 2★ 0 / 3★ 2 / 4★ 11 / 5★ 437; newest review dated 2026-09-25. | 2026-09-25 |
| iconic-dentistry-platforms | https://www.whatclinic.com/dentists/australia/western-australia/perth | WhatClinic: its Perth dentist directory read page by page (8 pages, 97 of the 100 clinics it announces) and checked against its clinic-profile sitemaps (135 Perth profiles), the listings' addresses and a direct profile address for the clinic's name — no profile of this clinic and no listing on Mill Point Road (checked 2026-10-01) | 2026-10-01 |
| iconic-dentistry-platforms-2 | https://www.ratemds.com/best-doctors/?text=Michael+Chan+South+Perth… | RateMDs: its search for the practice's dentist Dr Michael Chan in South Perth returns no doctor (checked 2026-10-01) | 2026-10-01 |
| iconic-dentistry-platforms-3 | https://www.dentaldepartures.com/ | Dental Departures: its clinic search does not recognise Perth or Australia as a location — no clinic in Australia (checked 2026-10-01) | 2026-10-01 |
| iconic-dentistry-platforms-4 | https://www.trustpilot.com/review/iconicdentistry.com.au | Trustpilot: no company page for iconicdentistry.com.au (checked 2026-10-01) | 2026-10-01 |
| iconic-dentistry-platforms-5 | https://healthengine.com.au/dentist/wa/south-perth/iconic-dentistry… | HealthEngine practice page "Iconic Dentistry", Mill Point Road, South Perth: an online-booking page whose own rating is switched off (0 ratings) — not a reviewed profile (checked 2026-10-01) | 2026-10-01 |
| iconic-dentistry-r6rep | https://www.google.com/maps?cid=9933554505983158071&hl=en | Google listing "Iconic Dentistry", read 2026-10-02 with its reviews sorted lowest first and newest first: rating 4.9 from 455 reviews, histogram 5 one-star, 0 two-star, 2 three-star, 11 four-star, 437 five-star; 10 distinct reviews read (dated 2019-09-15 to 2026-09-25), 2 with an owner reply; the lowest-rated reviews read are dated 2019-2026. | 2026-10-02 |
| iconic-dentistry-tripadvisor | https://www.tripadvisor.com/TypeAheadJson?action=API&details=true&q… | TripAdvisor's own search, read 2026-10-02: 12 suggestions for "Iconic Dentistry Perth" (5 attractions, 7 hotels), none of them a dental practice in or near Perth; 12 suggestions for "Iconic" (5 attractions, 7 hotels), none of them a dental practice in or near Perth; no listing for this clinic | 2026-10-02 |
| iconic-dentistry-tripadvisor-2 | https://www.iconicdentistry.com.au/ | Clinic's website, home page read 2026-10-05: no link to a TripAdvisor page | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | TripAdvisor presence checked on 2026-10-05: no listing found for this clinic. |
| 2026-10-02 | Reputation check 2026-10-02 on the clinic's Google listing (10 reviews read): recurring complaints no, owner replies to reviews yes, suspicious review patterns no. |
| 2026-10-01 | Reviews on other platforms re-checked: no reviewed profile on WhatClinic, Word of Mouth, RateMDs, Dental Departures or Trustpilot, and its HealthEngine booking page shows no rating of its own, so this is now marked no. |
| 2026-09-29 | Corrected 2026-09-29: clinic responds to reviews now unverified: only 8 reviews were checked for owner replies; review recency within 3 months (newest review dated 2026-09-25). |
| 2026-09-10 | Adversarial verification: the Facebook page asserted without a URL in the initial data collection was located in the page source and recorded; Google rating, review count and star histogram read live from the place page. |
| 2026-09-10 | Initial data collection. Own site (2 pages) + Google Business profile (automated Maps query, address cross-checked) + 2 independent listings (healthengine, hotdoc). Sleep Dentistry page's own wording ("respond if needed") places sedation below the methodology's asleep/unaware bar despite marketing language -> recorded false, not true. googleRating/googleReviewCount deferred to a manual browser check. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.